The Lewy Body Dementia Association (LBDA) has announced the launch of a major national advertising, public relations, and social media campaign entitled, “Lewy Who?” The purpose of this initiative is to raise awareness of Lewy body dementia in the general public and healthcare domains. Lewy body dementia (LBD) is the most misdiagnosed form of dementia and, following Alzheimer’s disease, is the second most common cause of progressive dementia. It is a brain disorder that affects 1.3 million Americans, impairs thinking, movement, sleep and behavior. Also, it affects autonomic body functions, such as blood pressure control, temperature regulation, and digestion.
Key information about this disease will be shared in the press each month for the remainder of this year, as well as through the AARP Website, www.aarp.org. Extensive educational resources, ways to become active in LBDA, and how to provide financial support, can be found on the Lewy Who? campaign Webpage, www.lbda.org/lewywho. “Through this awareness raising campaign, we hope to impress on everyone the need for early diagnosis to help improve the quality of life for those suffering from LBD and those who provide for their care,” said Michael Koehler, Board President at LBDA.